Wayber vs ListWithFreedom: A Detailed Comparison for Home Sellers

Flat-fee MLS listing services have become increasingly popular as homeowners look for ways to save thousands in commissions. Two names often come up in this space: Wayber and ListWithFreedom. Both companies promise to make selling a home more affordable and accessible, but they take different approaches.

In this article, we’ll compare Wayber and ListWithFreedom across pricing, transparency, customer feedback, marketing practices, and trust signals. The goal is to give you a clear picture of what each company offers, while also showing how Wayber’s newer, technology-driven model provides advantages for many sellers.

Company Backgrounds

Wayber

Wayber is a Washington-based real estate brokerage founded by Waichak Luk, a seasoned real estate investor and engineer. The company was created to remove inefficiencies and hidden incentives in real estate transactions.

Founded: 2020s, Washington State

Focus: Transparent flat-fee listings and full-service options at low cost

Expansion Plans: Aiming to grow beyond Washington into states like California, Texas, Florida, and New York

Mission: Simplify real estate transactions with technology and upfront pricing

Wayber positions itself as a modern alternative to traditional agents and legacy flat-fee companies, with an emphasis on clarity and customer support.

ListWithFreedom

ListWithFreedom.com, founded in 2005, is one of the oldest flat-fee MLS providers in the U.S. The company has listed more than 100,000 homes nationwide and offers coverage in 46 states.

Founded: 2005, Florida

Focus: For Sale By Owner (FSBO) listings on the MLS

Reach: Nationwide (except a few states)

Packages: Starting at $89 plus a compliance fee at closing

With nearly two decades in the market, ListWithFreedom is a well-known name for homeowners who want broad MLS exposure without hiring a full-service agent.

Pricing and Transparency

ListWithFreedom Pricing

ListWithFreedom’s packages start at $89 upfront and include syndication to major platforms like Zillow, Realtor.com, and Trulia. However, there is also a compliance fee of 0.25–0.5% of the sale price due at closing.

For example, on a $400,000 home:

Upfront fee: $89

Compliance fee: $1,000–$2,000

While still far less than a 5–6% traditional commission, the percentage-based compliance fee means ListWithFreedom isn’t a pure flat-fee service. Some customers have mentioned being surprised by this cost.

Wayber Pricing

Wayber’s entry package starts at $79 flat. It includes:

MLS listing

25 photos

Support with paperwork

Up to 2 hours of live assistance

A review before submission

Unlike ListWithFreedom, Wayber does not add a percentage-based fee at closing. Everything is disclosed upfront. For sellers wanting more help, Wayber offers a full-service package at $2,749 — still thousands less than a traditional commission.

Bottom line: Both companies are cheaper than traditional agents, but Wayber’s pricing is more straightforward, with no hidden add-ons tied to the final sale price.

Customer Reviews and Experiences

ListWithFreedom Reviews

ListWithFreedom has thousands of reviews across platforms:

Trustpilot: ~3.8/5 stars from 1,900+ reviews

Google Reviews: ~4.6/5 average from 2,200+ reviews

Positive feedback:

Significant cost savings

MLS exposure as promised

Easy-to-use platform

Negative feedback:

Some sellers report confusion about compliance fees

Occasional complaints about slow customer service

Refunds not available once a listing goes live

Despite some issues, most customers find ListWithFreedom delivers on its main promise: MLS access at a low price.

Wayber Reviews

As a newer company, Wayber doesn’t yet have thousands of reviews, but the feedback it has is highly positive:

Zillow & Yelp: 5-star ratings

Client testimonials: Praise for transparency, responsiveness, and genuine support

One client noted: “Trust is one thing I would highlight about your business. Wayber backed up their word through actions.”

Customers often highlight Wayber’s hands-on support, even with the basic package. This personal guidance helps prevent mistakes and builds confidence in the process.

Bottom line: ListWithFreedom has volume and a long track record, while Wayber has smaller but more consistently glowing reviews.

Marketing and Communication

ListWithFreedom’s Approach

ListWithFreedom markets itself as a low-cost alternative to traditional agents, emphasizing how much money sellers can save. Its website highlights national reach and customer savings.

However, the Better Business Bureau flagged the company for using the slogan “Nation’s #1 Flat Fee MLS Listing Service” without substantiation. While ListWithFreedom holds an A rating from BBB, the misleading claim shows the importance of careful advertising.

Wayber’s Approach

Wayber focuses on education and transparency. Instead of bold claims, it highlights common industry issues like “pocket listings” (when agents keep properties off the MLS for personal gain) and explains how Wayber avoids these practices.

The company’s tone is mission-driven rather than competitive — positioning itself as a modern solution without disparaging others. This approach resonates with sellers who want clear, fact-based information.

Trust Signals and Ratings

ListWithFreedom:

- BBB rating: A - Trustpilot: ~3.8 stars - Google: ~4.6 stars - Licensed brokers in multiple states

Wayber:

- Zillow & Yelp: 5 stars - Testimonials emphasize trust and transparency - Founder’s background in real estate investing and engineering - Compliance with Washington State real estate laws and fair housing standards

Both companies follow industry regulations, but Wayber’s emphasis on transparency from the start sets it apart.

Key Differences at a Glance

Feature	ListWithFreedom	Wayber
Founded	2005	2020s
Coverage	46 states	Washington (expanding)
Starting Price	$89	$79
Additional Fees	0.25–0.5% compliance fee at closing	None
Reviews	3.8–4.6 stars (thousands of reviews)	5 stars (fewer but consistent)
Support	Mainly self-service, with support available	Personalized support with live help
Marketing	Aggressive savings claims; flagged slogan issue	Transparent, educational, mission-driven
Best For	Sellers comfortable with DIY process	Sellers wanting transparent fees + guidance

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Why Many Sellers Prefer Wayber

While both services save money compared to traditional agents, Wayber has several advantages:

No hidden percentage-based fees – You know exactly what you’ll pay from the start.

Personalized support – Even budget listings include live help and reviews.

Transparent communication – Wayber educates clients about the process, avoiding surprises.

Technology-driven model – Built to eliminate inefficiencies, not just reduce commissions.

Respectful marketing – Focuses on facts and customer value, not unverified claims.

For sellers in Washington (and soon in other states), Wayber offers a more transparent and supportive experience while still keeping costs low.

Conclusion

ListWithFreedom is a long-standing, nationwide flat-fee MLS provider with a proven record of helping thousands of sellers save money. It’s best for those who want basic MLS exposure at a low upfront cost and are comfortable managing the process themselves.

Wayber, though newer, is redefining flat-fee real estate with a focus on clarity, technology, and genuine support. By avoiding percentage-based fees and offering hands-on guidance, it provides sellers with confidence and simplicity.

If you’re considering a flat-fee MLS service, both companies can save you thousands. But if you value transparent pricing, responsive support, and a modern approach, Wayber is the stronger choice.